Must See Beer Dispensing System!

Revolutionary Product That Fills Beer From the Bottom

Hands Free, Waste Free, and Lightening Fast!



There is nothing worse than being stuck in line for a beer at concert or sporting event.  Many fans refrain from drinking at sporting events and concerts because they do not want to risk missing any of the action. The Bottoms Up beer dispensing system is here to change that. This revolutionary system  brings you draft beer at warp speed.

Photo From: Business Insider



How it Works

As you can see in the video, the speed and effectiveness of the system is unmatched by traditional systems. Bottoms Up creates the perfect pour 9 times faster than traditional methods. 

Profit Potential 

Bottoms Up is marketing to buyers who are looking to "Make More Money!" They believe Bottoms Up can make you money in three simple ways:

• Make money by selling the advertising space on the magnet

Photo By: Bottoms Up

• Make more money on increased sales because of reduced transaction time
• Make more money on beer that would have otherwise been wasted as foam

Full Commercial

Pricing and Customer Testimonials

Once the sale of the system is made, cup sales keep the profits keep rolling in!
Photo By: Bottoms Up

Bottoms Up has satisfied customers with proven profit margins.Photo By: Bottoms Up

Conclusion

Positive user experience such as Hawks Memorial Stadium in Boise, will be the most effective marketing tool for Bottoms Up.  I believe that success stories will take over and the innovative dispenser will appear in stadiums and arenas world wide. However, I fear bars and restaurants who do not sell on a mass scale will not have such advantage. 

Learn more about the system at BottomsUpBeer

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Drink Beer and Stay Fit

Michelob ULTRA Fitness Buzz

When you think of a fitness "guru" you think of the person with the perfect body, diet, and workout routine.  That die hard health freak that wakes up at 5:00 A.M. just to hit the gym and get a work out in. Their diet consists of protein shakes and low calorie foods to maintain that perfect figure. This diet would surely not include drinking carb loaded high calorie beer would it? Wrong. If you are into fitness or just looking for a healthier, great tasting light beer, Michelob Ultra has got you covered.

Michelob is Here to Help

Michelob ULTRA if famously know as the "Superior Light Beer".   Michelob targets consumers who are trying to make healthy dietary decisions and still enjoy a great beer. According to MichelobUltra Michelob ULTRA appeals to beer drinkers interested in a superior tasting light beer that promotes and active, social lifestyle. 

Graphic Credits: MichelobULTRA The Comparison The top image shows the health facts of Michelob Ultra and the figure below contains the same information of Bud Light- The "Worlds Favorite Light Beer. " As you can see the beers match up similarly as far as alcohol content and total fat. However, Michelob Ultra is the far healthier option in terms of calorie intake and total carbs. 

Graphic Credits: Bud Light

Finally A Beer That Supports Your Lifestyle

Michelob Ultra and Social Media Targeting

Fitness Related Tweets and Web Quotes Posted By Michelob Ultra

                                                                                                                                                                   

"A BEER IS ONLY AS SATISFYING AS ITS LOYALTY TO YOUR LIFESTYLE. MICHELOB ULTRA IS BREWED WITH YOU IN MIND.

TARGET YOUR GOAL, AND FIND A SPONSORED EVENT TO MAKE IT A REALITY."

                                                                                                                                                                    

                                                                                                                                                                  

YOU WANT TO BE A PART OF THE BIG MOMENTS IN GOLF – MICHELOB ULTRA IS PROUD TO SPONSOR YOUR PASSION FOR THE GAME.

LOOK BELOW TO FIND OUR SPONSORED EVENTS AND SEE THE BEST GOLFERS FROM AROUND THE WORLD.

                                                                                                                                                

These are examples of tweets and website statements posted by Michelob Ultra that promote fitness.  This is an incredibly effective way to appeal to their target market of active people.  If your loyal brand users are into fitness why not post tweets that will appeal to them?  As a future marketing professional I admire Michelob's efforts to interact with their primary consumers online. Whether you are a health nut yourself, or just making small strides to maintain a better image,  Michelob Ultra supports your active lifestyle every step of the way!

Interested?!

Learn more about Michelob's fitness movement at MichelobUltra! Be sure to take a look at their sponsored running and cycling events here! Follow MichelobUltra on Twitter at MichelobULTRA.

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Bud Light Girls Promoting Beer Up Close and Personal

Digital and Passive Advertising not Enough for Bud Light 

If you watch television every day or walk by any convenience store, chances are you are being exposed to beer advertisements.  However, most of the time we shrug off these messages and continue on with our day. Before you know it, 5:00 on Friday night rolls around and you decide to treat yourself to a drink.  Are these flash reminder advertisements that you have been seeing during the week going to impact your decision when you step up to the bar? Probably not, unless you have heard good things about a product or have been exposed by fellow drinkers, you probably have no interest. See what Bud Light is doing to expose people to new products with up close and personal promotion techniques. 

The Bud Girls

Cheesy commercials and fancy posters in gas station windows just aren't quite enough to encourage you to try a new product. What if you could try these new products for free? Wait, it gets better, they are served to you by the always precious Bud Light Girls. Its easy to shy away from a television commercial or window advertisement, but you're not just going to run away from a cute girl carrying a platter full of free alcohol. 

The girls offer promotional Bud Light memorabilia such as t-shirts, sunglasses, beads, cups, mugs and more.  They travel around to festivals and parties hosted by loyal Bud Light consumers. By offering free samples and promotional goods, Bud Light plans on exposing new products to potential consumers.  

Bud Girls Promoting Bud Light. Photo Credits: Pub Club

The Bud Light Lime-RITAS

On my 21st birthday I was attending a Iowa Hawkeye tailgate party at Rodman's Sports Bar in Epworth, Iowa. The Bud Girls arrived to the party decked out in Bud Light gear, ready to give away free samples and promotional items. The girls were promoting the Bud Light Rita series of beverages which included Raz-ber-Rita, Mang-o-Rita, and the newest release, the Apple-ahhh-Rita. It was a huge success for Bud Light, everyone at the bar wanted to try the new flavors. They effectively exposed and created interest in their product to a wide variety of consumers that beforehand had little exposure.

Just a few of the Bud Light Lime Ritas that were promoted. Photo Credits: Budlight.com

My Birthday Experience

Eventually the girls found out it was my birthday and hooked me up with some free Bud Light gear. As a passionate marketing student I could not be more excited to experience this unique promotional approach first hand.  I had a great time celebrating and sampling beer with family and friends on my big day! It was a very special experience and I look forward to more unique promotions in the future!

Picture of me with the Bud Girls on my 21st Birthday.
Great Promotion. Great Beer. Great Friends. Great Day.

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GAMEDAY! The Buzz with Bud Light Fan Cans

What are "Fan Cans" 

Bud Light Fan Cans were introduced across the country in 2009.  The concept is to sell cans of Bud Light that are packaged in colors that correspond to those of large universities. Fan Cans are a great way to show school spirit even though they have no affiliation to school logos or names. 

This black and yellow Bud Light would be strategically distributed around the country to target a particular audience of fans. This can will be targeted at a wide variety of football fans including Iowa Hawkeyes, Missouri Tigers, and the Georgia Tech Yellow Jackets. Photo By: The Man Eater

The Buzz

The Controversy over Bud Light Fan Cans

 This promotion did not settle well with some universities, they claimed Bud Light was making a wrongful association with the school by using the school colors as a promotion. Many of these universities said that the cans promote underage drinking.  The fact that over half college students are under the age of 21 raises concern as to who the promotion is actually targeting. This promotion has been quiet since its release in 2009. In my research, I found very few signs of advertisement or social media presence for the products. I took matters into my own hands and sent an e-mail to Bud Light to find out what is up with the Fan Cans.

Photo by: Chris Dunn

Fan Cans Still Hot Commodity 

Through my research I was able to connect with customer service at Budlight.com via e-mail. I found out that Bud Light still produces and distributes fan cans.  However, many colleges have asked Bud Light not to promote the the beer around campus.  Bud Light has respected the decisions of the universities and withdrew the product from those cities. As the promotion continues to encourage school spirit around college campuses, Bud Light asks that you wait until you are 21 to consume alcohol and to do so responsibly.

Photo Credits: Stl. Today

Are Colored Cans Enough to Make Other Loyal Drinkers Switch to Bud Light?

Would college football fans stray from their favorite beer brands to be portrayed as a better football fan?

The fact that fan cans exist after years of criticism proves that the promotion is a success.  College students who drink light beer interchangeably would be more likely to grab fan cans off the shelf to help show their school spirit on game day.  I think that fan cans are a great way to sell more products and increase brand image that Bud Light has created as the perfect beer for football.

What do you think?

Please Comment!

•  What do you think of the Bud Light Fan Can Promotion?

• Would you abandon your favorite brands to drink a Bud Light from a colored can?

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College Stadiums Selling Beer on Game Day

Wake Forest Joins The Party

Wake Forest University of Winston-Salem North Carolina, will be added to the list of colleges who plan on selling beer in the stadium for the 2014 football season.  According to newsobserver.com Wake Forest opened up the Top Hat Tavern at BB&T Field.  The tavern sold beer and wine during the teams home opener on September 6th.

BB&T Field Winston-Salem, North Carolina
 Photo Credits: Landon Owen

Who Is Already At The Party?

Wake Forest will join the 21 colleges who currently serve alcohol in campus stadiums. 

 

Click HERE to view the colleges who have already brought beer into their stadiums! 

 

According to an ESPN.com article, colleges are looking for ways to increase revenue on game day. Serving beer, and other alcoholic beverages at the game is a perfect way to "Bring the Tailgate into the Stadium". 

 

 Bringing the Party Back Inside

 

The parking lot party outside of the stadium is crowded with fans and students anticipating the big game. As kickoff approaches, thousands of fans divert form the stadium and search for a flat screen TV to watch the game. Many of those fans find a local tavern or restaurant, order some food and beers to keep the party going. 

 

 AP Photo/The Star Tribune, David Jole "There will be 21 on-campus stadiums where beer sales will be permitted this season. According to a survey, about half of those schools' concessions revenue is derived from alcohol sales."

 

This theme is all to common with today's sports fans. Why pay for a high dollar ticket in the nose-bleed seats when you can enjoy the game with a beer in hand on a high definition flat-screen?  College stadiums that do serve alcohol say it is not only additional revenue, it also enhances the environment of the stadium. Serving beer in the stadium is a great way to pack the stands with fans who have prior been opting to enjoy the game on the flat-screen, not to mention the substantial increase in revenue! 

 

What it Means for the Beer Industry