Wake Forest Joins The Party
Wake Forest University of Winston-Salem North Carolina, will be added to the list of colleges who plan on selling beer in the stadium for the 2014 football season. According to
newsobserver.com Wake Forest opened up the Top Hat Tavern at BB&T Field. The tavern sold beer and wine during the teams home opener on September 6th.
BB&T Field Winston-Salem, North Carolina
Photo Credits: Landon Owen
Who Is Already At The Party?
Wake Forest will join the 21 colleges who currently serve alcohol in campus stadiums.
Click HERE to view the colleges who have already brought beer into their stadiums!
According to an ESPN.com article, colleges are looking for ways to increase revenue on game day. Serving beer, and other alcoholic beverages at the game is a perfect way to "Bring the Tailgate into the Stadium".
Bringing the Party Back Inside
The parking lot party outside of the stadium is crowded with fans and students anticipating the big game. As kickoff approaches, thousands of fans divert form the stadium and search for a flat screen TV to watch the game. Many of those fans find a local tavern or restaurant, order some food and beers to keep the party going.
AP Photo/The Star Tribune, David Jole "There will be 21
on-campus stadiums where beer sales will be permitted this season.
According to a survey, about half of those schools' concessions revenue
is derived from alcohol sales."
This theme is all to common with today's sports fans. Why pay for a high dollar ticket in the nose-bleed seats when you can enjoy the game with a beer in hand on a high definition flat-screen? College stadiums that do serve alcohol say it is not only additional revenue, it also enhances the environment of the stadium. Serving beer in the stadium is a great way to pack the stands with fans who have prior been opting to enjoy the game on the flat-screen, not to mention the substantial increase in revenue!
What it Means for the Beer Industry
The beer industry can profit tremendously from college football games. By stadiums allowing the sale of alcohol, tens of thousands of fans will now have the opportunity to purchase beer that they once could not. If the trend continues to catch fire among colleges, beer companies can certainly expect an increase in production during the fall football season. This makes college football Saturday more enjoyable for everyone. Cheers!
That is the Buzz with Suds in College Football!
Thank you for Reading!
This is all good, but do you think fans will be willing to pay for the high prices of stadium beer, which are synonymous with professional sports venues?
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