What are "Fan Cans"
Bud Light Fan Cans were introduced across the country in 2009. The concept is to sell cans of Bud Light that are packaged in colors that correspond to those of large universities. Fan Cans are a great way to show school spirit even though they have no affiliation to school logos or names.
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This black and yellow Bud Light would be strategically distributed around the country to target a particular audience of fans. This can will be targeted at a wide variety of football fans including Iowa Hawkeyes, Missouri Tigers, and the Georgia Tech Yellow Jackets. Photo By: The Man Eater |
The Buzz
The Controversy over Bud Light Fan Cans
This promotion did not settle well with some universities, they claimed Bud Light was making a wrongful association with the school by using the school colors as a promotion. Many of these universities said that the cans promote underage drinking. The fact that over half college students are under the age of 21 raises concern as to who the promotion is actually targeting. This promotion has been quiet since its release in 2009. In my research, I found very few signs of advertisement or social media presence for the products. I took matters into my own hands and sent an e-mail to Bud Light to find out what is up with the Fan Cans.
Photo by: Chris Dunn
Fan Cans Still Hot Commodity
Through my research I was able to connect with customer service at Budlight.com via e-mail. I found out that Bud Light still produces and distributes fan cans. However, many colleges have asked Bud Light not to promote the the beer around campus. Bud Light has respected the decisions of the universities and withdrew the product from those cities. As the promotion continues to encourage school spirit around college campuses, Bud Light asks that you wait until you are 21 to consume alcohol and to do so responsibly.
Photo Credits: Stl. Today
Are Colored Cans Enough to Make Other Loyal Drinkers Switch to Bud Light?
Would college football fans stray from their favorite beer brands to be portrayed as a better football fan?
The fact that fan cans exist after years of criticism proves that the promotion is a success. College students who drink light beer interchangeably would be more likely to grab fan cans off the shelf to help show their school spirit on game day. I think that fan cans are a great way to sell more products and increase brand image that Bud Light has created as the perfect beer for football.
What do you think?
Please Comment!
What do you think of the Bud Light Fan Can Promotion?
Would you abandon your favorite brands to drink a Bud Light from a colored can?
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I think the Bud Light Fan Can Promotion is a great way to increase sales. I would say the biggest segment that A-B is affecting through this promotion is young adults. Most college students, (those of legal age) usually are big into beer culture. This could include posters, advertisements, and displays of their favorite beers placed throughout their houses and dorm rooms. This being, I think they would purchase these cans just for the sheer fact of novelty. I think that this promotion is a brilliant idea. I myself do not prefer Bud Light, but I would buy a case of these cans. Great blog!
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