Michelob ULTRA Fitness Buzz
When you think of a fitness "guru" you think of the person with the perfect body, diet, and
workout routine. That die hard health freak that wakes up at 5:00
A.M. just to hit the gym and get a work out in. Their diet consists
of protein shakes and low calorie foods to maintain that perfect figure. This
diet would surely not include drinking carb loaded high calorie beer would it? Wrong. If you are into fitness or just looking for a healthier, great tasting light
beer, Michelob Ultra has got you covered.
Michelob
is Here to Help
Michelob ULTRA if famously know as
the "Superior Light Beer".
Michelob targets consumers who are trying to make healthy dietary
decisions and still enjoy a great beer. According to MichelobUltra Michelob ULTRA appeals to beer drinkers
interested in a superior tasting light beer that promotes and active, social
lifestyle.
The Comparison
The top image shows the health
facts of Michelob Ultra and the figure below contains the same information of
Bud Light- The "Worlds Favorite Light Beer. " As you can see the
beers match up similarly as far as alcohol content and total fat. However,
Michelob Ultra is the far healthier option in terms of calorie intake and
total carbs.
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Graphic
Credits: Bud Light
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Finally A Beer That Supports Your Lifestyle
Michelob
Ultra and Social Media Targeting
Fitness Related Tweets and Web Quotes Posted By Michelob Ultra
"A BEER IS ONLY AS SATISFYING AS ITS LOYALTY TO YOUR LIFESTYLE. MICHELOB ULTRA IS BREWED WITH YOU IN MIND.
TARGET YOUR GOAL, AND FIND A SPONSORED EVENT TO MAKE IT A REALITY."
YOU WANT TO BE A PART OF THE BIG MOMENTS IN GOLF – MICHELOB ULTRA IS PROUD TO SPONSOR YOUR PASSION FOR THE GAME.
LOOK BELOW TO FIND OUR SPONSORED EVENTS AND SEE THE BEST GOLFERS FROM AROUND THE WORLD.
These are examples of tweets and website statements posted
by Michelob Ultra that promote fitness. This is an incredibly effective
way to appeal to their target market of active people. If your loyal
brand users are into fitness why not post tweets that will appeal to
them? As a future marketing professional I admire Michelob's efforts to
interact with their primary consumers online. Whether you are a health nut
yourself, or just making small strides to maintain a better image,
Michelob Ultra supports your active lifestyle every step of the way!
Interested?!
Learn more about Michelob's fitness movement at MichelobUltra! Be sure to take a look at their sponsored running and cycling events here! Follow MichelobUltra on Twitter at MichelobULTRA.
Thank you for reading.
Please Comment!
This is a great example of finding and targeting your consumer base. I think Michelob does the best job at targeting a certain lifestyle. Most beer brands have certain features that appeal to consumers, but Michelob strives to focus on lifestyle.
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