Funniest Beer Commercials Ever!

Hilarious Beer Commercials You May Have Never Seen! 

Ten Humorous Beer Commercials From Leading Brands

Bud Light 

Bud Light is know for having hilarious super bowl commercials. Take a look at some of these classics! Does Bud Light cross the line in these videos? You decide! What would you do for a Bud Light?

 

Heineken 

Watch these three Heineken beer advertisements! They may appeal a bit masculine in nature but there is no doubting their effectiveness! These hilarious commercials clearly convey a message of a prestigious, must have beer!

Coors Light
Coors Light became famous for making commercials with bits of actual football post game interviews. Check out some of these including the legendary coach Mike Ditka!
 

Conclusion
This is just a small sample of beer advertisements that use humor to convey a message. In most cases, the humor comes from an exaggerated need or want of the product.  In my opinion nothing is catchier that humor! Beer companies can benefit from creating extensive, creative, humorous videos. Videos that go viral are free marketing, so why not give it a try!

Thanks for watching! I hope you enjoyed!

Beer Industry Going Green?

Environmentally Friendly Beer Pouches

A major component in the beer industry is the packaging in which the brew is sold. We have seen cans, bottles, kegs and barrels, but pouches?  

Beverage on the Go Pouches: Photo By: Redi-2-DrinQ

One environmentally conscious company is providing reusable pouches to craft brewers. 

Redi-2-DrinQ  Company from the UK plans on revolutionizing the way beer, wine, and other drinks are consumed.  

The idea is that you can take pouch drinks with you anywhere you go. Redi-2-DrinQ claims that beer pouches are the most effective and economical way for craft brewers to distribute their products. The fact that the packaging allows brewers to store up to 2 liters in a single pouch is quite unique.  Pouch packaging will allow you to take your favorite craft brews to places where glass is not allowed such as beaches or parks. 

When was the last time you grabbed a six pack that looked like this!
Photo Credits: Redi-2-DrinQ

Will it Sell?

For some consumers drinking beer out a a bottle is all part of the experience. Bottled beer is clearly the best alternative when you do not have access to a frosty mug to pour it in. For others, it is all about tasting the beer and drinking it out of uniquely formed beer glasses. For craft brewers I believe pouches are the answer for distributing to consumers. Craft beers are often poured into a glass during consumption so why waste the money on packaging beer in expensive environmentally hazardous bottles. 

For The Hunter In All of Us

Camouflage Beer Cans Entice Outdoorsman

Fall weather is perfect for camping, hunting, and fishing trips.  This is the time of year that leaves change colors and begin to fall, farmers harvest their crops, and families and friends get together to experience the outdoors before the long winter. There is no better feeling than relaxing around a campfire on a calm autumn evening, in anticipation for the morning hunt, hike, or adventure.


Outdoorsman kicking back after a day in the wilderness
Photo Credits: Flickr



 

The Perfect Outdoor Beer

As you are out experiencing the outdoors why not choose the beer that supports your hobbies and interests. Busch Beer supports your passion for the outdoors by making camouflage packaging to add to the experience of the perfect fall get away.

Blaze Orange Camouflage
Photo Credits:  Busch

According to Durham Brand Co Busch beer promotional packaging is a celebration of their roots.

"Busch has always had a connection to the outdoors and this promotional hunting pack is a celebration of their roots. Printed with fluorescent ‘Blaze Orange’ and 'Trophy Can' gold adorned with various animal silhouettes .

The Busch Camo secondary focused on the ‘hunt’ in a simple, yet relatable execution. No matter how the secondary is shelved, the panoramic scene seamlessly billboards to engage the consumer into the hunting environment. A ‘bullseye’ seal was created to call out their proclamation and dedication to their outdoor heritage.

Leveraging elements from secondary, the POS translation brought a larger visual breath to the seasonal pack. New textures and elements were incorporated to demonstrate that Busch is the ‘Hero’ of hunting, by heroing the primary can within the environment. Produced while at lpk"-Durham Brand Co



Photo Credits: Durham Brand Co

Photo Credits: Durham Brand Co



Photo Credits: Facebook

Does it Work?

It is clear that hunters appreciate what Busch is promoting. They finally have a beer that can relate to them. Busch promotes the saying "you've earned it" and they welcome you to celebrate the tradition of the outdoors with them. As a hunter myself, I can relate to this promotion and those of competing brands who also attempt to target outdoorsman. I believe that this promotion is effective. When hunting is on your mind all day, camouflage is a sure sell for those avid outdoorsman.

 

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"Falling" for Pumpkin Beer

Why is Pumpkin Beer so Popular?

The growth and popularity of seasonal and flavored beers

As the weather chills and the leaves begin to fall, many people are brought together for celebrations and parties during this beautiful time of year.  Football games are a popular attraction on weekends, and who could forget Halloween and Thanksgiving? For those who prefer to enjoy a beverage during this time of year, many things catch the eye of the consumer as they enter their local convenience store. Large display racks filled with pumpkin and other fall flavored beers are flooding stores in hopes of attracting consumers looking for a change this fall holiday season. 

Store Displays Pumpking Beer
Photo Credits: Weizen Up

Tis' the Season

As Citrus is to Summer, Spice is to Fall

Just like pumpkin pie and  turkey dinners come and go from convenience stores, so do seasonal beers.  It may be the availability of ingredients during the peak pumpkin season that determine its duration on the shelves. The principle of scarcity could also be a key determinate in the strategic marketing scheme. The taste of fall spice that is only available for a limited time is a sure hit for those drinkers who are looking for a change in taste this fall season. 

Popular Brands

A variety of craft pumpkin beers
Photo Credits: KJRH

Choosing the right beer for you is beyond my expertise.  Craft breweries around the world produce hundreds and hundreds of varieties of pumpkin flavored beer every year.  Unfortunately, not all of these delicious brews will be available at your local liquor store. However, popular brands are penetrating the seasonal market quite well. 

Who is Having a Piece of the "Pumpkin" Pie

Miller-Coors: Blue Moon Harvest Pumpkin
Credits: FirstPourWine

Anheuser Busch: Shock Top Pumpkin Wheat
Credits:Musingsonbeer

Samuel Adams: Harvest Pumpkin Ale
Credits: ButtSnacks

Anheuser Busch-Michelob Jack's Pumpkin Spice Ale
Credits: BeerMelodies

Try Your Luck with These!

These beer brands are produced by larger companies with greater distribution capabilities. Try your luck with one of these popular brands this fall! Enjoy!

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Must See Beer Dispensing System!

Revolutionary Product That Fills Beer From the Bottom

Hands Free, Waste Free, and Lightening Fast!



There is nothing worse than being stuck in line for a beer at concert or sporting event.  Many fans refrain from drinking at sporting events and concerts because they do not want to risk missing any of the action. The Bottoms Up beer dispensing system is here to change that. This revolutionary system  brings you draft beer at warp speed.

Photo From: Business Insider



How it Works

As you can see in the video, the speed and effectiveness of the system is unmatched by traditional systems. Bottoms Up creates the perfect pour 9 times faster than traditional methods. 

Profit Potential 

Bottoms Up is marketing to buyers who are looking to "Make More Money!" They believe Bottoms Up can make you money in three simple ways:

• Make money by selling the advertising space on the magnet

Photo By: Bottoms Up

• Make more money on increased sales because of reduced transaction time
• Make more money on beer that would have otherwise been wasted as foam

Full Commercial

Pricing and Customer Testimonials

Once the sale of the system is made, cup sales keep the profits keep rolling in!
Photo By: Bottoms Up

Bottoms Up has satisfied customers with proven profit margins.Photo By: Bottoms Up

Conclusion

Positive user experience such as Hawks Memorial Stadium in Boise, will be the most effective marketing tool for Bottoms Up.  I believe that success stories will take over and the innovative dispenser will appear in stadiums and arenas world wide. However, I fear bars and restaurants who do not sell on a mass scale will not have such advantage. 

Learn more about the system at BottomsUpBeer

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Drink Beer and Stay Fit

Michelob ULTRA Fitness Buzz

When you think of a fitness "guru" you think of the person with the perfect body, diet, and workout routine.  That die hard health freak that wakes up at 5:00 A.M. just to hit the gym and get a work out in. Their diet consists of protein shakes and low calorie foods to maintain that perfect figure. This diet would surely not include drinking carb loaded high calorie beer would it? Wrong. If you are into fitness or just looking for a healthier, great tasting light beer, Michelob Ultra has got you covered.

Michelob is Here to Help

Michelob ULTRA if famously know as the "Superior Light Beer".   Michelob targets consumers who are trying to make healthy dietary decisions and still enjoy a great beer. According to MichelobUltra Michelob ULTRA appeals to beer drinkers interested in a superior tasting light beer that promotes and active, social lifestyle. 

Graphic Credits: MichelobULTRA The Comparison The top image shows the health facts of Michelob Ultra and the figure below contains the same information of Bud Light- The "Worlds Favorite Light Beer. " As you can see the beers match up similarly as far as alcohol content and total fat. However, Michelob Ultra is the far healthier option in terms of calorie intake and total carbs. 

Graphic Credits: Bud Light

Finally A Beer That Supports Your Lifestyle

Michelob Ultra and Social Media Targeting

Fitness Related Tweets and Web Quotes Posted By Michelob Ultra

                                                                                                                                                                   

"A BEER IS ONLY AS SATISFYING AS ITS LOYALTY TO YOUR LIFESTYLE. MICHELOB ULTRA IS BREWED WITH YOU IN MIND.

TARGET YOUR GOAL, AND FIND A SPONSORED EVENT TO MAKE IT A REALITY."

                                                                                                                                                                    

                                                                                                                                                                  

YOU WANT TO BE A PART OF THE BIG MOMENTS IN GOLF – MICHELOB ULTRA IS PROUD TO SPONSOR YOUR PASSION FOR THE GAME.

LOOK BELOW TO FIND OUR SPONSORED EVENTS AND SEE THE BEST GOLFERS FROM AROUND THE WORLD.

                                                                                                                                                

These are examples of tweets and website statements posted by Michelob Ultra that promote fitness.  This is an incredibly effective way to appeal to their target market of active people.  If your loyal brand users are into fitness why not post tweets that will appeal to them?  As a future marketing professional I admire Michelob's efforts to interact with their primary consumers online. Whether you are a health nut yourself, or just making small strides to maintain a better image,  Michelob Ultra supports your active lifestyle every step of the way!

Interested?!

Learn more about Michelob's fitness movement at MichelobUltra! Be sure to take a look at their sponsored running and cycling events here! Follow MichelobUltra on Twitter at MichelobULTRA.

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Bud Light Girls Promoting Beer Up Close and Personal

Digital and Passive Advertising not Enough for Bud Light 

If you watch television every day or walk by any convenience store, chances are you are being exposed to beer advertisements.  However, most of the time we shrug off these messages and continue on with our day. Before you know it, 5:00 on Friday night rolls around and you decide to treat yourself to a drink.  Are these flash reminder advertisements that you have been seeing during the week going to impact your decision when you step up to the bar? Probably not, unless you have heard good things about a product or have been exposed by fellow drinkers, you probably have no interest. See what Bud Light is doing to expose people to new products with up close and personal promotion techniques. 

The Bud Girls

Cheesy commercials and fancy posters in gas station windows just aren't quite enough to encourage you to try a new product. What if you could try these new products for free? Wait, it gets better, they are served to you by the always precious Bud Light Girls. Its easy to shy away from a television commercial or window advertisement, but you're not just going to run away from a cute girl carrying a platter full of free alcohol. 

The girls offer promotional Bud Light memorabilia such as t-shirts, sunglasses, beads, cups, mugs and more.  They travel around to festivals and parties hosted by loyal Bud Light consumers. By offering free samples and promotional goods, Bud Light plans on exposing new products to potential consumers.  

Bud Girls Promoting Bud Light. Photo Credits: Pub Club

The Bud Light Lime-RITAS

On my 21st birthday I was attending a Iowa Hawkeye tailgate party at Rodman's Sports Bar in Epworth, Iowa. The Bud Girls arrived to the party decked out in Bud Light gear, ready to give away free samples and promotional items. The girls were promoting the Bud Light Rita series of beverages which included Raz-ber-Rita, Mang-o-Rita, and the newest release, the Apple-ahhh-Rita. It was a huge success for Bud Light, everyone at the bar wanted to try the new flavors. They effectively exposed and created interest in their product to a wide variety of consumers that beforehand had little exposure.

Just a few of the Bud Light Lime Ritas that were promoted. Photo Credits: Budlight.com

My Birthday Experience

Eventually the girls found out it was my birthday and hooked me up with some free Bud Light gear. As a passionate marketing student I could not be more excited to experience this unique promotional approach first hand.  I had a great time celebrating and sampling beer with family and friends on my big day! It was a very special experience and I look forward to more unique promotions in the future!

Picture of me with the Bud Girls on my 21st Birthday.
Great Promotion. Great Beer. Great Friends. Great Day.

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