Why is Pumpkin Beer so Popular?
The growth and popularity of seasonal and flavored beers
As the weather chills and the leaves begin to fall, many people are brought together for celebrations and parties during this beautiful time of year. Football games are a popular attraction on weekends, and who could forget Halloween and Thanksgiving? For those who prefer to enjoy a beverage during this time of year, many things catch the eye of the consumer as they enter their local convenience store. Large display racks filled with pumpkin and other fall flavored beers are flooding stores in hopes of attracting consumers looking for a change this fall holiday season.
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| Store Displays Pumpking Beer Photo Credits: Weizen Up |
Tis' the Season
As Citrus is to Summer, Spice is to Fall
Just like pumpkin pie and turkey dinners come and go from convenience stores, so do seasonal beers. It may be the availability of ingredients during the peak pumpkin season that determine its duration on the shelves. The principle of scarcity could also be a key determinate in the strategic marketing scheme. The taste of fall spice that is only available for a limited time is a sure hit for those drinkers who are looking for a change in taste this fall season.
Popular Brands
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| A variety of craft pumpkin beers Photo Credits: KJRH |
Choosing the right beer for you is beyond my expertise. Craft breweries around the world produce hundreds and hundreds of varieties of pumpkin flavored beer every year. Unfortunately, not all of these delicious brews will be available at your local liquor store. However, popular brands are penetrating the seasonal market quite well.
Who is Having a Piece of the "Pumpkin" Pie
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| Miller-Coors: Blue Moon Harvest Pumpkin Credits: FirstPourWine |
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| Anheuser Busch: Shock Top Pumpkin Wheat Credits:Musingsonbeer |
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| Samuel Adams: Harvest Pumpkin Ale Credits: ButtSnacks |
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| Anheuser Busch-Michelob Jack's Pumpkin Spice Ale Credits: BeerMelodies |
Try Your Luck with These!
These beer brands are produced by larger companies with greater distribution capabilities. Try your luck with one of these popular brands this fall! Enjoy!
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