Beer Industry Going Green?

Environmentally Friendly Beer Pouches

A major component in the beer industry is the packaging in which the brew is sold. We have seen cans, bottles, kegs and barrels, but pouches?  

Beverage on the Go Pouches: Photo By: Redi-2-DrinQ

One environmentally conscious company is providing reusable pouches to craft brewers. 

Redi-2-DrinQ  Company from the UK plans on revolutionizing the way beer, wine, and other drinks are consumed.  

The idea is that you can take pouch drinks with you anywhere you go. Redi-2-DrinQ claims that beer pouches are the most effective and economical way for craft brewers to distribute their products. The fact that the packaging allows brewers to store up to 2 liters in a single pouch is quite unique.  Pouch packaging will allow you to take your favorite craft brews to places where glass is not allowed such as beaches or parks. 

When was the last time you grabbed a six pack that looked like this!
Photo Credits: Redi-2-DrinQ

Will it Sell?

For some consumers drinking beer out a a bottle is all part of the experience. Bottled beer is clearly the best alternative when you do not have access to a frosty mug to pour it in. For others, it is all about tasting the beer and drinking it out of uniquely formed beer glasses. For craft brewers I believe pouches are the answer for distributing to consumers. Craft beers are often poured into a glass during consumption so why waste the money on packaging beer in expensive environmentally hazardous bottles.