Camouflage Beer Cans Entice Outdoorsman
Fall weather is perfect for camping, hunting, and fishing trips. This is the time of year that leaves change colors and begin to fall, farmers harvest their crops, and families and friends get together to experience the outdoors before the long winter. There is no better feeling than relaxing around a campfire on a calm autumn evening, in anticipation for the morning hunt, hike, or adventure.
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Outdoorsman kicking back after a day in the wilderness
Photo Credits: Flickr
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The Perfect Outdoor Beer
As you are out experiencing the outdoors why not choose the beer that supports your hobbies and interests. Busch Beer supports your passion for the outdoors by making camouflage packaging to add to the experience of the perfect fall get away.
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Blaze Orange Camouflage
Photo Credits: Busch |
According to Durham Brand Co Busch beer promotional packaging is a celebration of their roots.
"Busch has always had a connection to the outdoors and this promotional hunting pack is a celebration of their roots. Printed with fluorescent ‘Blaze Orange’ and 'Trophy Can' gold adorned with various animal silhouettes .
The Busch Camo secondary focused on the ‘hunt’ in a simple, yet relatable execution. No matter how the secondary is shelved, the panoramic scene seamlessly billboards to engage the consumer into the hunting environment. A ‘bullseye’ seal was created to call out their proclamation and dedication to their outdoor heritage.
Leveraging elements from secondary, the POS translation brought a larger visual breath to the seasonal pack. New textures and elements were incorporated to demonstrate that Busch is the ‘Hero’ of hunting, by heroing the primary can within the environment. Produced while at lpk"-
Durham Brand Co
Does it Work?
It is clear that hunters appreciate what Busch is promoting. They finally have a beer that can relate to them. Busch promotes the saying "you've earned it" and they welcome you to celebrate the tradition of the outdoors with them. As a hunter myself, I can relate to this promotion and those of competing brands who also attempt to target outdoorsman. I believe that this promotion is effective. When hunting is on your mind all day, camouflage is a sure sell for those avid outdoorsman.
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