Thursday, November 13, 2014

Funniest Beer Commercials Ever!

Hilarious Beer Commercials You May Have Never Seen! 
Ten Humorous Beer Commercials From Leading Brands

Bud Light 
Bud Light is know for having hilarious super bowl commercials. Take a look at some of these classics! Does Bud Light cross the line in these videos? You decide! What would you do for a Bud Light?










 















Heineken 
Watch these three Heineken beer advertisements! They may appeal a bit masculine in nature but there is no doubting their effectiveness! These hilarious commercials clearly convey a message of a prestigious, must have beer!
































Coors Light
Coors Light became famous for making commercials with bits of actual football post game interviews. Check out some of these including the legendary coach Mike Ditka!
 











































Conclusion
This is just a small sample of beer advertisements that use humor to convey a message. In most cases, the humor comes from an exaggerated need or want of the product.  In my opinion nothing is catchier that humor! Beer companies can benefit from creating extensive, creative, humorous videos. Videos that go viral are free marketing, so why not give it a try!

Thanks for watching! I hope you enjoyed!





Sunday, November 9, 2014

Beer Industry Going Green?

Environmentally Friendly Beer Pouches

A major component in the beer industry is the packaging in which the brew is sold. We have seen cans, bottles, kegs and barrels, but pouches?  

Beverage on the Go Pouches: Photo By: Redi-2-DrinQ

One environmentally conscious company is providing reusable pouches to craft brewers. 


Redi-2-DrinQ  Company from the UK plans on revolutionizing the way beer, wine, and other drinks are consumed.  

The idea is that you can take pouch drinks with you anywhere you go. Redi-2-DrinQ claims that beer pouches are the most effective and economical way for craft brewers to distribute their products. The fact that the packaging allows brewers to store up to 2 liters in a single pouch is quite unique.  Pouch packaging will allow you to take your favorite craft brews to places where glass is not allowed such as beaches or parks. 
When was the last time you grabbed a six pack that looked like this!
Photo Credits: 
Redi-2-DrinQ

Will it Sell?
For some consumers drinking beer out a a bottle is all part of the experience. Bottled beer is clearly the best alternative when you do not have access to a frosty mug to pour it in. For others, it is all about tasting the beer and drinking it out of uniquely formed beer glasses. For craft brewers I believe pouches are the answer for distributing to consumers. Craft beers are often poured into a glass during consumption so why waste the money on packaging beer in expensive environmentally hazardous bottles. 




Tuesday, November 4, 2014

For The Hunter In All of Us

Camouflage Beer Cans Entice Outdoorsman

Fall weather is perfect for camping, hunting, and fishing trips.  This is the time of year that leaves change colors and begin to fall, farmers harvest their crops, and families and friends get together to experience the outdoors before the long winter. There is no better feeling than relaxing around a campfire on a calm autumn evening, in anticipation for the morning hunt, hike, or adventure.

Outdoorsman kicking back after a day in the wilderness
Photo Credits: Flickr

 

The Perfect Outdoor Beer

As you are out experiencing the outdoors why not choose the beer that supports your hobbies and interests. Busch Beer supports your passion for the outdoors by making camouflage packaging to add to the experience of the perfect fall get away.

Blaze Orange Camouflage
Photo Credits:  Busch

According to Durham Brand Co Busch beer promotional packaging is a celebration of their roots.

"Busch has always had a connection to the outdoors and this promotional hunting pack is a celebration of their roots. Printed with fluorescent ‘Blaze Orange’ and 'Trophy Can' gold adorned with various animal silhouettes .
The Busch Camo secondary focused on the ‘hunt’ in a simple, yet relatable execution. No matter how the secondary is shelved, the panoramic scene seamlessly billboards to engage the consumer into the hunting environment. A ‘bullseye’ seal was created to call out their proclamation and dedication to their outdoor heritage.
Leveraging elements from secondary, the POS translation brought a larger visual breath to the seasonal pack. New textures and elements were incorporated to demonstrate that Busch is the ‘Hero’ of hunting, by heroing the primary can within the environment. Produced while at lpk"-Durham Brand Co


Photo Credits: Durham Brand Co
Photo Credits: Durham Brand Co



Photo Credits: Facebook

Does it Work?

It is clear that hunters appreciate what Busch is promoting. They finally have a beer that can relate to them. Busch promotes the saying "you've earned it" and they welcome you to celebrate the tradition of the outdoors with them. As a hunter myself, I can relate to this promotion and those of competing brands who also attempt to target outdoorsman. I believe that this promotion is effective. When hunting is on your mind all day, camouflage is a sure sell for those avid outdoorsman.
 

Thank you for Reading

Follow me on Twitter! @SudsBuzz



Monday, November 3, 2014

"Falling" for Pumpkin Beer

Why is Pumpkin Beer so Popular?

The growth and popularity of seasonal and flavored beers

As the weather chills and the leaves begin to fall, many people are brought together for celebrations and parties during this beautiful time of year.  Football games are a popular attraction on weekends, and who could forget Halloween and Thanksgiving? For those who prefer to enjoy a beverage during this time of year, many things catch the eye of the consumer as they enter their local convenience store. Large display racks filled with pumpkin and other fall flavored beers are flooding stores in hopes of attracting consumers looking for a change this fall holiday season. 
Store Displays Pumpking Beer
Photo Credits: Weizen Up

Tis' the Season

As Citrus is to Summer, Spice is to Fall

Just like pumpkin pie and  turkey dinners come and go from convenience stores, so do seasonal beers.  It may be the availability of ingredients during the peak pumpkin season that determine its duration on the shelves. The principle of scarcity could also be a key determinate in the strategic marketing scheme. The taste of fall spice that is only available for a limited time is a sure hit for those drinkers who are looking for a change in taste this fall season. 

Popular Brands

A variety of craft pumpkin beers
Photo Credits: KJRH


Choosing the right beer for you is beyond my expertise.  Craft breweries around the world produce hundreds and hundreds of varieties of pumpkin flavored beer every year.  Unfortunately, not all of these delicious brews will be available at your local liquor store. However, popular brands are penetrating the seasonal market quite well. 

Who is Having a Piece of the "Pumpkin" Pie

Miller-Coors: Blue Moon Harvest Pumpkin
Credits: FirstPourWine
Anheuser Busch: Shock Top Pumpkin Wheat
Credits:Musingsonbeer


Samuel Adams: Harvest Pumpkin Ale
Credits: ButtSnacks
Anheuser Busch-Michelob Jack's Pumpkin Spice Ale
Credits: BeerMelodies

Try Your Luck with These!

These beer brands are produced by larger companies with greater distribution capabilities. Try your luck with one of these popular brands this fall! Enjoy!

Thank you for reading!


Follow me on Twitter: SudsBuzz